In healthcare, it’s important to know the difference between promotional and non-promotional content. This helps companies follow rules, stay trusted, and share correct scientific information. Content curation means collecting, checking, and sharing medical information for pharma, biotech, and healthcare companies. It is made for doctors (HCPs), patients, regulators, and company teams. Content can be brochures, visuals (MoA), research papers, awareness materials, emails, or training tools.

Why Content Curation is Important

• Makes sure information is accurate and scientific
• Follows healthcare rules
• Matches the brand’s strategy
• Sends the right message to the right people
• Supports education with evidence

Promotional vs Non-Promotional Content

Promotional Content

• Made to promote a product
• Must follow strict rules
• For HCPs and patients
• Examples: sales tools, brochures, product ads

Non-Promotional Content

• Made for education and sharing science
• Reviewed with fewer rules than promotional content
• For HCPs, researchers, and the public
• Examples: research summaries, patient education, disease awareness

Best Practices

• Use only trusted, peer-reviewed data
• Work with medical, legal, regulatory, and marketing teams
• Adjust content for different audiences
• Keep the message consistent everywhere
• Go through Medical, Legal, and Regulatory (MLR) review

Role of a Medical Content Curator

• Understand scientific data correctly
• Write clear and compliant content
• Help marketing while keeping honesty and integrity
• Stay within regulatory limits

Examples

Promotional Content

• Product monographs
• MoA visuals
• Sales aids
• Email campaigns

Non-Promotional Content

• Literature summaries
• Disease awareness articles
• Slide decks
• Conference posters

Future Trends

• More personalized content for each channel
• On-demand scientific updates
• Faster compliance checks
• Use of AI and digital tools

How Maven Helps

Maven creates clear, correct, and compliant content for both promotional and non-promotional needs. We make sure it is scientific and audience friendly.

Final Thoughts

Good content builds trust and transparency in healthcare.

???? Contact Maven to create effective and compliant content.